The Power of Advertising and Marketing

What to fight about?

Advertising is a powerful thing. It is more powerful than most people believe. Heck, sometimes I think everything that came out of the 1960s was due to advertising. “Breakfast is the most important meal of the day.” Ever heard that? Of course. Is it true? No. Turns out it came from the bacon industry, of all things. Back in the …

Site Changes and New Additions Coming Soon!

Site Changes and New Features

Over the next few weeks, you may notice some site changes. I am adding some additional features to the site. As each one is completed and tested, I’ll roll it out. The first one is an Account button, which will allow you to log in and save your information. The next steps are adding a shopping cart, checkout button, and …

Rebadged Products: Good Idea or Epic Fail?

Batman logo on Ford truck

Sometimes companies take another company’s product, have them make a few changes like putting their logo and name on it, and sell it as their own product. This practice is called rebadging. It is very appealing from both company’s point of view. For the original company, they just make a few more products with minimal changes, and they make more …