The Power of Advertising and Marketing

What to fight about?

Advertising is a powerful thing. It is more powerful than most people believe. Heck, sometimes I think everything that came out of the 1960s was due to advertising. “Breakfast is the most important meal of the day.” Ever heard that? Of course. Is it true? No. Turns out it came from the bacon industry, of all things. Back in the …

Rebadged Products: Good Idea or Epic Fail?

Batman logo on Ford truck

Sometimes companies take another company’s product, have them make a few changes like putting their logo and name on it, and sell it as their own product. This practice is called rebadging. It is very appealing from both company’s point of view. For the original company, they just make a few more products with minimal changes, and they make more …